Thursday, April 27, 2006

And now Back to the News

GPS ads are closer than you might want:

According to BrandWeek "Dunkin' Donuts and Cold Stone Creamery [ads] began appearing on in-car GPS devices to alert drivers to nearby locations and, in some cases, offer special deals". They closed an agreement with TomTom.

The idea is that an user will be able to download an icon or logo of a company like Dunkin' Donuts and Baskin Robbins "so they can easily spot the popular chains when they are on the road". TomTom devices will also beep when a driver is within the range of a store.

Also according to BrandWeek, a similar deal was made by Garmin so that its users will be able to access coupon discounts through their Nuvi receivers and other products.

Now on the Tracking News Dept., Montreal Mayor is having a hard time to convince works to use GPS. He might have a valid point there, but the issue here is misuse.

Finally, the British-based Engineering and Physical Sciences Research Council, EPSRC is sponsoring a Location-based project that according to AdvancedImagingPro " aims to significantly enhance the current map-based user-interface paradigm on a mobile device through the use of virtual reality and augmented reality techniques".

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